Fiji Wild Blog
![Direct Trade Coffee Explained](http://fijiwildcoffee.com/cdn/shop/articles/Fiji_Wild_Coffee.jpg?v=1715811586&width=1080)
In the world of coffee sourcing, direct trade is a different approach providing a lot more transparency and control to the coffee farmers, an alternative to traditional models of fair trade and mass-market sourcing. Let’s explore the principles and practices of this type of coffee sourcing to shed more light on this production niche.
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![From Farm to Cup: Single Origin Coffee Explained](http://fijiwildcoffee.com/cdn/shop/articles/26F8ADB3-9F07-4E96-AFC7-A27B6CB22E29.jpg?v=1711403590&width=1080)
In the vast universe of coffee, there are so many different aspects that you can easily get lost in trying to uncover what the most important factor is when choosing a new type of coffee to try. In this article we answer the question: what is single origin coffee, why it has been increasing in popularity lately, and most importantly, the benefits it brings to the consumer and the world!
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![WELCOME TO THE NEW FACE OF FIJI WILD!](http://fijiwildcoffee.com/cdn/shop/articles/Untitled_design_4.png?v=1685599971&width=1080)
We, the Fiji Wild Team, are SO ready and excited to finally release into the world… the new face of Fiji Wild! If you’re reading this, you’ve probably already discovered our new and improved website, which we are so stoked...
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![HOW DO YOU BREW?](http://fijiwildcoffee.com/cdn/shop/articles/Untitled_design_6.png?v=1685600217&width=1080)
There are many different factors that affect the flavor of the coffee in your mug. The bean’s origin, roast, and your choice of brew method all have a say in the taste. And you can't forget about the precise temperature...
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![ENERGIZED BY THE WILD](http://fijiwildcoffee.com/cdn/shop/articles/Untitled_design_7_e6bbe878-b703-42af-b742-a2e6adefdf4f.png?v=1685600299&width=1080)
I can still remember first tasting wild Fijian coffee. It was an unusually hot night back in 2014. I’m not a fan of heat, so you can imagine how it felt sitting in a hot tin shack in the middle of...
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